Come for one story. Leave with three opinions, a dinner plan and a reason to return tomorrow.
Confidential proposalAugust 25, 2026
Build the place
people want in.
A website, launch and growth proposal for Frontiers, built for the next era of LGBTQ+ media.
Approx. 8Weeks from kickoff
$14KPlatform investment
03Ways to engage
01
The brief beneath the brief
A website holds content.
A media brand creates appetite.
Three audiences. One platform.
See more than available inventory. See a world worth buying into.
See less technology. See a publishing system that lets the work move.
The RFP outlines the website. The conversation revealed everything waiting behind it.
- Daily publishing
- Monthly issues
- Advertising
- Newsletters
- Events
- Memberships
- Apps
- Media network
The website is not the whole business.
It is where the business begins.
Creative direction
Editorial authority.
After-dark confidence.
More GQ after dark. Less rainbow autopilot.
- Dark, polished and high contrast
- Bold without becoming loud
- Sexy without becoming disposable
- Unmistakably LGBTQ+ without performing a cliché
Frontiers should look like it has excellent taste and even better sources.
Suggested palette. Not final.
Obsidian#080808 Champagne#D6B98D Bruised plum#4B173F Bone#F2EEE8Platform recommendation
Wix Studio.
Recommended.
The decision is operational: build around the people who will actually run the publication.
Wix Studio
- Publisher-friendly content workflow
- Roles that protect the approved design
- Managed infrastructure and fewer moving parts
- Future-ready runway for memberships, events and apps as Frontiers scales
We explain the dashboard in plain English, provide guided training and leave a recorded walkthrough. No developer background required.
WordPress
- Premium editorial theme + focused customization
- Managed hosting recommended
- Premium plugins and licenses billed separately
- Defined launch scope remains $14,000
If Wix Studio is a dealbreaker, we build on WordPress. The recommendation is not a hostage situation.
03
Engagement 01
The Platform
Fixed investment$14,000
A deliberately lean build covering the launch requirements in the RFP. The $14,000 scope uses focused platform and theme customization, not complex custom development.
Plan the launch.
- One kickoff workshop
- RFP page list + navigation
- Five post categories + one Advertising page
- Publishing workflow
- Platform + hosting setup plan
Give it a pulse.
- Publisher-friendly editorial design
- Responsive desktop, tablet + mobile layouts
- Category homepage with latest-post feeds
- Article, category + static page styling
- Two design revision rounds
Make daily easy.
- Article publishing template
- Five editorial post categories
- Photo gallery support
- Newsletter signup integration
- Contact + editorial pitch page
Prepare for revenue.
- One static Advertising page
- One client-supplied rate card or media kit download
- One advertiser inquiry call to action
- Architecture that does not preclude future memberships
Included project managementOne SYNHERGY point of contact, weekly status updates and milestone approvals.
Not included in the $14,000 buildNative flipbook archives, podcast hubs, media-kit creation, ad serving or campaign setup, memberships or paywalls, event calendars or ticketing, bulk archive migration and custom plugin or app development.
RFP archive recommendationIf desired, the digital issue or flipbook archive can be separately quoted after the archive approach, provider and issue volume are confirmed.
Choose your runway
Three levels
of ambition.
Start with the platform. Add the level of launch and leadership Frontiers needs now.
$14KPlatform
$39KRelaunch
$104KMedia company
Launch platform
The Platform
$14,000
Lean RFP website build, core integrations, training and launch.
View included scope ↗Platform + 90 days
The Relaunch
$39,000
$14,000 website plus a $25,000 three-month (90-day) launch partnership.
- Audience-growth plan
- Launch campaign direction
- Editorial workflows
- Newsletter + social launch
- Advertiser readiness
- Up to 30 agency hours monthly
Platform + six months
The Media Company
$104,000minimum
$14,000 website plus $15,000 monthly for six months.
- Fractional CMO
- Fractional COO
- Fractional CTO
- Weekly leadership meeting
- Shared operating roadmap
- Up to 40 agency hours monthly
If The Media Company is selected at launch, its first 90 days absorb The Relaunch priorities. Frontiers does not pay twice for overlapping work.
Package 03 explained
Senior thinking.
One coordinated table.
This section explains The Media Company, our six-month, $104,000 minimum engagement. It is not included in the $14,000 website. The likely shortage will not be ideas. It will be senior time, coordinated execution and deciding which excellent idea deserves to happen first.
CMOAudienceBrand, campaigns, subscribers, sponsors
COOOperationsWorkflows, calendars, vendors, priorities
CTOTechnologyRoadmap, integrations, data, applications
FRONTIERS
04
The wish list, without the retainer
A La Carte
If The Relaunch or The Media Company does not make sense right now, complete the website for $14,000 and commission individual projects according to priority, timing and budget.
Each service receives its own intake, final quote, timeline and statement of work. Prices below are starting investments.
01Brand + sales
New logo + visual identityStarts at$9,000
Complete brand platformStarts at$13,500
Media kit design, approved copy + ratesStarts at$3,500
Advertising strategy + complete media kitStarts at$6,000
02Editorial + audience
Print magazine master systemStarts at$8,500
Monthly print or digital issue designStarts at$6,000 / issue
Social launch systemStarts at$4,500
Ongoing social managementStarts at$5,000 / month
Podcast network hubStarts at$4,500
Virtual interview studioStarts at$4,000 + platform
Digital issue / flipbook archive setupStarts at$2,500
03Products + platforms
Membership or paywallStarts at$2,500
Events + ticketingStarts at$2,500
Ad portal discoveryStarts at$3,500
Ad portal implementationStarts at$15,000
Mobile app discoveryStarts at$4,500
Mobile app design + developmentStarts at$30,000
No double-dipping. Frontiers will not be charged separately for work already included in another active engagement.
Launch runway
Approx. eight weeks.
From kickoff.
Week 01DiscoveryKickoff + platform
Weeks 01-02ArchitectureTaxonomy + direction
Weeks 02-03DesignEditorial system
Weeks 03-06BuildCMS + integrations
Weeks 06-07QAContent + testing
Week 08LaunchTraining + go-live
The approximately eight-week schedule begins on the mutually agreed kickoff date, not proposal delivery. It assumes timely content, approvals, platform access and final brand assets.
05
Boundaries, beautifully clear
The design can be provocative.
The scope will be explicit.
Website
50% at signing
25% at design approval
25% before launch
90-Day Relaunch
50% at signing
25% at month two
25% at month three
Media Company
First month at signing
Monthly in advance
Six-month minimum
Not included unless expressly added
Bulk archive migrationOngoing editorial productionOngoing website maintenanceCustom photography or videoLegal adviceAdvertising salesGuaranteed resultsAdvanced ticketingApp developmentPrint issue productionHosting + platform feesThird-party costs
This proposal is not the final contract or statement of work. Ongoing maintenance and content support are available under a separate agreement. Final pricing for a la carte services depends on volume, content readiness, integrations, migration, technical complexity, revisions, timing and third-party requirements.
A wish list is encouraged.
An invisible scope is not.
Build the place people want in.
Give Alexander a system he can run.
Give advertisers a world worth buying into.